Day: March 22, 2024

How to Improve Your Email Reputation Score

An email reputation score is a critical component of any sender’s email deliverability. It is a number that details how mailbox providers (such as Gmail and Outlook) view your organization’s email sending activity. It considers many factors like the number of spam complaints, how many unknown users you email, if you’re on any industry blocklists and more. Mailbox providers look at all these metrics to determine your email sender reputation and whether you’re following good email marketing practices or not.

There are a number of tools that can help you check your reputation, but it’s important to remember that each email domain has its own reputation algorithm, and it isn’t necessarily the same as the other. For this reason, it’s best to use these tools as a proactive measure to prevent your emails from being throttled or blocked.

Understanding Your Sender Status: Exploring Email Reputation Scores

It’s also important to consider how the data you’re receiving is trending since this will shape your email reputation going forward. For example, an active increase in spam complaints or a high number of bounces can have a significant impact on your email reputation.

To improve your email reputation, it’s important to continue following good email marketing practices and ensuring that your emails are engaging for recipients. This means using clear and concise content, adding enticing call-to-action buttons, making sure that your emails are relevant to your recipients, and monitoring your click rates and unsubscribe rates. Keeping these rates low can help you avoid a decline in your reputation and keep you on the right track to deliverability.

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