Top Shelf fundamentals of insurance of insuranceduring a late-night pub shift fuelled by mediocre condiment options and culinary inquisitiveness. Two years later, the Sarnia Lambton county-based company and its core recipe – Front Street Heat – have rocketed into a pan-Canadian distribution deal, an Ottawa hot sauce expo appearance and a Premier’s Award nomination for business of the year.
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Lines credits his lightning-fast trajectory to a number of local players who believed in him, including the early support of Sarnia Real Canadian Superstore manager Rob Ware and Metro’s Frank Scarpelli. He also points to his childhood friend, culinary scientist Wayne Blythe, who helped him create the flavour and balance of Front Street Heat and a series of other iterations that offer heat-lovers more choice.
The company also prides itself on sustainability, with all of their bottles bearing the One Bottle, One Tree logo to remind customers that for every bottle purchased at the LCBO Top Shelf will plant a tree, locally or in a region of the world in need of reforestation. They are also one of the few distillers to use a variety of ingredients from Ontario farms to make all of their products.
But the COVID-19 pandemic hit just as traction was building for Top Shelf, with tourism down and international travel restricted, putting pressure on local distilleries that rely heavily on local traffic to their retail shops. It’s not clear how many other distillers are in the same boat as Top Shelf, but even those who paid their taxes say they have sympathy for companies that did not.
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